Robotic Online and Offline Marketing

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
By Jeff Mills

What is Marketing? There are many text book answers to this but I like these two definitions the most.

To be successful, you have to understand what marketing is, and how to advertise.

Marketing can be defined a number of ways.

Val Smyth, founder of Mentors In Motion taught me that Marketing is the art and science of empowering, strengthening and developing real relationships with another human being, based their wants or needs and not yours or mine.

Mark Victor Hansen instructed me that marketing is the ability to effectively reach out to a lead, and offer them your product, your service, your personality, and your information. It is really about Information Entrepreneurship, or being an “infopreneur,” which is the best of all possible businesses to run.

Robotic Marketing is all about using tools and techniques, which get more done, faster so one can work less and make more money. So how does one robotically or use automated systems to get the right message, to the right market, using the right media?

Here are 3 examples of tools people are using to explode their business.

1. www.MyVoiceShot.com – Voice Broadcasting or Voice Mail Blasting.

Voice Broadcasting over the phone has been a practiced used by stealthy robotic marketers which has really grown in popularity over the last 16 months. Politicians use them to get people out to vote. Coaches and Schools use them to communicate practice schedules and school closings. And marketers use them to get people information about their products and services.

Here is the way it works. Instead of calling 1000 people by hand, smiling and dialing, and leaving 900 answering machine messages (most people are not home), why not let a computer do it for you?

Take your permission based lead list, segment out their phone #’s. Record your pre-written answering or voice mail message and time it to be about 40 seconds.

40 seconds is your target because you want to keep the entire time on the phone under 60 seconds. All companies charge a fee and this particular one is .12 a minute. If you go over 60 seconds you get billed a whole .12 more. Consider most people have an out going message on their phones of 10-15 seconds, this keeps you under 60.

Your message should sound as though you are calling a long lost friend. Don’t sound like a robot, or a tele-marketer, be natural and real. You must tell them

1. Who you are
2. The purpose of the call
3. Benefits and features
4. One Call to action